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With the fifth sculpture on the art path in Lech am Arlberg, Gabriele Brunner raises the question of the connection between innovation and tradition, and makes a statement with Ingo Strolz – “Tradition is the innovation of yesterday”. A chairlift that was dismounted to make way for a contemporary ski lift serves as the material for the artistic examination.
Artist Gabriele Brunner examines the value of the old and the option of supplementing existing structures with innovation, technology and material instead of replacing it with something new. As such, recycling isn’t just about the material, but also about ideas. Enhancing instead of discarding applies to material and non-material achievements. This way, innovation becomes tradition.
As a hotelier at one of the most rich-in-tradition places in the Alps, host Ingo Strolz constantly sees himself faced with the question what he can and should preserve in his business and what to modernise. Tradition lays the foundation, innovation provides the driving energy that wows guests. When both go hand in hand, authenticity arises – because those who know where they come from know where they want to go.
